Thursday, December 5, 2013

You don't need photoshop afterall...

 


http://www.demilked.com/jee-young-lee-surreal-photography-studio-room/

These pictures are absolutely amazing. I put one picture here to hopefully entice people to click on the link to see the rest. The artist, Jee Young Lee, composed each image without the use of photoshop. That just blows my mind, I don't even know what to say. They look so surreal and fantasy-like that it's hard to believe it was all arrange by hand without the help of computers, especially the lighting and haziness in some of them. I would love to see the process of how an image was made, like what materials were used how how she positioned everything to how she wanted it. 

~ Catherine

Monday, November 25, 2013

Victorian Blood Book

The following is a very curious and mysterious object, which was included in Evelyn Waugh's collection at the Harry Ransom Center, University of Texas at Austin.



Ok, this post is kind of dark, but nevertheless admirable. There wasn't many details about this on the website, but I'm sure there's some more on wikipedia or something. Basically it's a book from the Victorian times that consists of extremely detailed and elaborate etchings, all dripping in what appears to be blood, but don't worry, it's just india red ink. As I said, it's kind of dark and gruesome, but the images are just hauntingly memorizing with the way they are arranged. At the end of the post, the author said whoever made this might have been the world's first great graphic designer. 

~ Catherine

Sunday, November 17, 2013

Pepsi vs Coke

pepsi vs coke halloween ads Pepsi Vs Coke Halloween Ad: Shots Fired


I meant to post this after Halloween, but I forgot about it until now. This ad made me laugh in that Coca-Cola only had to change the phrase on the image to make it fall in their favor, which goes to show how important context is when making an ad, especially if you're going to poke fun at your biggest competitor. When you take out the written phrase, the only thing that references Halloween was the fact that it was released close to the holiday. Perhaps if Pepsi added some more Halloween themes in the image, like a jack-o-lantern, skeleton, etc...they wouldn't find themselves in the awkward situation where their own ad was used against them. 

~ Catherine

Update: After googling for a bit, I found out that Cola cola's response was not official and it was probably made by a Coke fan. But still, it's a cleaver and witty response. 

Monday, November 11, 2013

Logo Colors

This nifty chart shows the emotions that brands seek to elicit through their logos.

I am surprised that we are not required to take a color theory class for graphic design. For various projects thus far, I found it quite difficult to choose what colors to use and depending on what colors you use, it can either make or break your design. It's so simple and yet so complicated at the same time.  Anyways I found a chart of popular logos divided into color categories and apparently, those colors can convey a certain emotion to the viewer. I'm not sure what the basis of some of these emotions to color are (other than green for nature or health), but it's interesting to see them separated like this. Perhaps if you need to make a logo in the future (I'm looking at you guys who have yet to take Typography I) and are unsure of what colors to use, this might be a good place to start for inspiration.

~ Catherine

Sunday, November 3, 2013

Roundhand Lettering



Watching this guy do lettering is absolutely mesmerizing. I remember that one lady sign painter from the Sign Painters movie said how every time her mentor wrote something, it was magic, and that's the feeling I get when watching this guy. I wonder how long this guy trained for to get to where he is at. Each letter is perfectly placed, all at the perfect angle, an the edges are just so clean and crisp. I also appreciate his comments while he is writing as it gives some insight as to how this is done well.

~ Catherine

Monday, October 28, 2013

It's not about Dragons




I found this along with another car variation in the magazine Lurzer's Archive and thought it was interesting. The whole thing says: "Unfortunately, over 3 million people in France will keep on thinking that this is a poster for A Film with Dragons. Help us make illiteracy the national cause of 2013. Sign the petition of the national agency for the fight against illiteracy in France on illettrisme2013.fr." I just think it was ironic they used a movie poster style ad for an illiteracy awareness message. Obviously, people who cannot read will think it's for a movie since that is literally what it looks like. It is well done because at first glace, it really does look like a movie poster for the Hobbit or something, only when you take the time to read the find print will you see the true message. I highly suggest finding the full size version, it's worth a look. There's also a car, bikini, and mascara version of the same message.

~ Catherine

Monday, October 21, 2013

Absolut Vodka Ads

http://www.buzzfeed.com/copyranter/the-best-of-the-great-absolut-ads

Here is a list of old Absolut Vodka advertisements.  I love how there is a variety of them, each one depicting a very situation. It's also great how they easily incorporated the bottle into each one without forcing it too much along with the one word next to "Absolut" that summarizes the poster. Speaking of their bottle, it has become kind of an iconic hasn't it? Just with the silhouette  alone, most people would probably be able to identify that it's Absolut. You know you have a good business when people can just identify you with your packaging. I wonder how long it took them to design that bottle....

~ Catherine

Sunday, October 13, 2013

Art Nouveau Today

http://www.buzzfeed.com/ellievhall/game-of-thrones-ladies-as-the-art-nouveau-goddesses-we-alway

I have decided that I am a fan of Art Nouveau. Ever since I saw it as the design topic on shirt.woot.com, it has lodged itself into a small portion of my thoughts. I have no idea why, probably because at the time I haven't seen much of the art style. Nowadays, I see the style often enough done by today's generation of young people, like the ones from the link above. I have not actually seen Game of Thrones, but I certainly appreciate the artist depicting the women in the Art Nouveau style. It goes to show that an art form never really dies, it lives on and adapts to the taste of society.

Monday, October 7, 2013

Let's Ride


I saw this giant sign in downtown Urbana, and it looks like like something Living Letterpress would make. I was hoping that it would be the real deal, but when I got close to take the picture, I saw that it was an image printed on sheets of metal. Can Living Letterpress even make images this big? They should because apparently there's a demand for it. I think this is the first time I've seen/noticed a "letter pressed" sign used for legit advertising in my everyday life. It makes me feel good knowing that I've seen in person how this raw print would be made.

~ Catherine

Friday, October 4, 2013

New Google Logo



I am on a blogging roll here! Woot! Anyways, many of you probably have noticed that with the last Google update, also came a new Google logo (are they responding to Yahoo!'s new logo?). It changes are subtle, but noticeable. It seems they have been getting their logos to appear more flat with the last few changes. Prior to the "old" logo in the picture, the letters of Google used to cast a shadow, making them look 3D. They got rid of those shadows in 2013, but for the most part left the lettering the same. Now they have gotten rid of the shading and highlights, and have made the colors less saturated. The resulting new logo now appears very flat and 2 dimensional. I wonder why they thought this change was necessary, and what will they do to the logo in the future? You can't really make it anymore 2 dimensional than that. Perhaps they'll start adding the values and shadows back again, haha!

~ Catherine

"Talking" Graffiti



I found this picture quite amusing. It's a great example of type conveying sounds just by the way it is written. Reminds me of Futurism that we learned in class. Graffiti is particularly expressive because it is free handed and usually has many curves and/or angles within the letters. I wonder if the second part was hand written or a stencil was used. It looks like a stencil was used to me because of the italicized very uniform lettering, but I could be wrong.

~ Catherine

Monday, September 30, 2013

East vs. West

http://bsix12.com/east-meets-west/

This is a very interesting link my boyfriend found. Artist Yang Liu was born in China, but then grew up in Germany since the age of 14. Experiencing first hand the cultural difference between eastern ideals and western ideals, she created these minimalist images that accurately depict those differences. As growing up in a Chinese household in America (and now working in a mostly Chinese lab), I can verify that these images are for the most part true. The ones that I can really relate to are the boss, how they record memories, and animals. I really appreciate minimalist designs that depict something worthwhile like a message or just starts a conversation between people. Sometimes it's better to just get the message across without any extra distracting fluff.

~ Catherine

Friday, September 20, 2013

Framer's Market




So there is the Framer's Market on Springfield Ave., and for the longest time, I thought it said "Farmer's Market". The only difference between the two words is that the r and a are switched. Naturally I glanced and interpreted the sign as a whole to what I'm more familiar with. Does that count as Gestalt psychology? Anyways, I always thought to myself, "What a strange sign for a farmer's market..." It's not like the sign itself is bad or ugly. I like it's simplicity, but for a farmer's market? Probably not the best choice since you don't get the message of fresh produce. Then one day as I was driving by, I looked at the sign a little longer then before and I was like, "Oooooooooooh.......". Turns out it's not a farmer's market, but a FRAMER'S market. Now the design of the sign makes so much more sense. I appreciated their play on words, however does having their business name look like "farmer's market" a good idea? I didn't even register they were framers until about a year after living here, so what if I wanted something framed during that? I would have gone to a different business. Perhaps they mainly cater to people who have been living in the area for a while, so they are familiar with them, or maybe I just don't pay attention enough, which is possible. 

~ Catherine

Friday, September 13, 2013

Chinese Calligraphy

Being Chinese, I have been around Chinese calligraphy for quite some time. When I was young, I knew it was an art form, but I was never told what made the calligraphy so beautiful when done correctly and it never occurred to me to ask. Even though I went to Chinese school for about 5 or so years and we did calligraphy multiple times, we were never taught why the strokes are the way they are, just to copy what was put in front of us. 
It wasn't until my sophomore year of college when a young calligrapher from China stayed at my mother's home in New Hampshire that I learned the basics of calligraphy aesthetics. His name is Yu-Le and he was taught by one of the best modern calligraphers in China. For those who are curious, he was in New Hampshire because he was collaborating on a Chinese dictionary project with a professor at Dartmouth. Yu-Le had to hand write all of the characters and when I saw them, I thought they were printed from the computer because they were so small yet clean.When I went home for winter vacation, he was kind enough to give me some basic calligraphy lessons for free. 
He told me, what made good Chinese calligraphy good is that all strokes of the character must flow together and there must be a balance of think and thin strokes. The first two images below were drawn by him as a gift to me and my boyfriend and are characters of our Chinese names. If you look carefully, you can see where the pressure of the brush was lifted up to end a stroke, but a "hook" is left leading the way to the beginning of the next stroke. In some areas, a thin trail of ink is visible from one stroke to another. By doing this, it causes all of the strokes to flow together, creating one harmonious character that has movement. It is quite difficult to get this simple concept right when you are actually doing it. My "hooks" were either too long, or two short, or didn't have that beautiful point pointing to the next stroke. Another aspect of getting the character to flow is it must be drawn with one continuous motion, you cannot stop in the middle of one and you shouldn't need to stop to change direction for the next stroke. 
There also needs to be a balance of thick and thin strokes for variation and balance. One section of the character cannot be heavier than the other because that throws off the balance thus making it not aesthetically pleasing. Using all thick strokes causes the character to look too heavy and using all thin stokes causes it to look too light and loose. Usually there is a pattern of the thin and thick strokes. 
The last thing I remember him telling me is to write the characters at an angle. This is probably for the same reason as why sometimes we write words on a diagonal, to make the composition more dynamic and interesting to look at. I never noticed that good calligraphy characters were written on an angle until he told me. It's subtle, but makes a huge difference. 
The third picture is one I found from Google of not so good calligraphy. Granted I don't know what the original use of this character was, but I'm going to point out why it doesn't work as a good calligraphy piece anyways. There are no tails or leads between the strokes that makes all of them flow together, making the character look very static. This thickness of each stroke is more or less the same thickness, bringing no visual variation to it and making it a bit heavy, and even though it does look like it was written at a small angle, the angle could be bigger. The character is just there to be read and not admired. 
These are just the basic concepts, but I feel not a lot of people know this, including Chinese people. I took a Japanese calligraphy class at college and the teacher didn't mention any of this. I thought everyone in the class would appreciate knowing what to strive for to write beautiful characters instead of just copying a printed one. I felt like they were missing out on some basic techniques and figured I can at least share them with this class since we are studying type and graphic design. Even though the Chinese language is a completely different system than English, the same approach to what makes a writing piece beautiful is still the same. Every part has to flow together and there must be balance and variation. 



- Catherine

PS: One of the hand drawn/written (I can't decide what word is appropriate to use) characters is better than the other one, can you tell which one?

Saturday, September 7, 2013

Yahoo!



In case you haven't heard, Yahoo! recently revamped their logo. Despite the all the hate, I personally think the design is better than what it was previously. The letters are more simple and uniform, making it look sleek and modern. The two tones of purple also add dimension to them so they don't look as flat. They got rid of those huge slab serifs, but apparently added scalloped edges to represent those serifs. 

After briefly looking up their past logos, it is clear that they did not make many changes to the font they used (other than in 1996, which I don't even know what that is). While perhaps they wanted to keep their roots, it is quite difficult to do in this day and age where everything is constantly being updated. The trend right now for websites, I feel, is to strive for sleekness and simplicity. Take the Google logo for example. The font is quite simple, but the different colors of each letter provides the variation to make it interesting. They even got rid of the letter shadowing a while back, making it more simple. Now compare that to the old Yahoo! logo, with it's letters on different levels and not being even. It seems kind of "goofy" and reflects a trend for logos that has already passed and no longer reflects the trend that is happening now. While it may seem a bit shallow to need to keep up with trend, the tendency is if you don't keep up with change and learn to adapt to it, you will fall behind. 

While Yahoo! still has it's kinks to work out, perhaps having a fresh new change to it's logo is a small step towards the right direction. In terms of logo appearance, I feel they are now more on par with Google, bing, and probably others. And the people who hate it will eventually get used to it and accept it. 




Saturday, August 31, 2013

Wedding Invite

This labor day weekend I am in Georgia for a wedding and this is the invitation I received a while ago from the bride to be. The color scheme is pretty nice, I think she was going for a peacock theme given there's a decorative feather in the middle and the invitation itself came with a peacock feather. Not sure if that's the theme for the wedding, the event is later today, so we'll see. 
Honestly, when I first looked at the invitation, it seemed kind of messy and cluttered with words. I wasn't even sure where to begin reading it. I thought perhaps it was the style she was going for. But as I look at the card and begin to learn how to identify fonts (or at least tell the difference) in my other classes, I think I know why it seems so cluttered. Not only are the words are of different sizes and weights, but I've counted at least 10 different fonts. They paid someone to do make these invitations, so I'm assuming it was done purposefully. While I can see what style they were going for (see the "Dear Typography" poster by Doug Bartow), for something to relay important information to other people, perhaps it would have been better to reduce the number of different fonts. I think if it was just an artistic piece or something that represented an idea, using that many fonts and weights would have been appropriate. 
Anyways, it's just an invitation. The event is what matters. I hope the bride and groom have a long and happy life together :).