I am on a blogging roll here! Woot! Anyways, many of you probably have noticed that with the last Google update, also came a new Google logo (are they responding to Yahoo!'s new logo?). It changes are subtle, but noticeable. It seems they have been getting their logos to appear more flat with the last few changes. Prior to the "old" logo in the picture, the letters of Google used to cast a shadow, making them look 3D. They got rid of those shadows in 2013, but for the most part left the lettering the same. Now they have gotten rid of the shading and highlights, and have made the colors less saturated. The resulting new logo now appears very flat and 2 dimensional. I wonder why they thought this change was necessary, and what will they do to the logo in the future? You can't really make it anymore 2 dimensional than that. Perhaps they'll start adding the values and shadows back again, haha!
~ Catherine
It does seem that the "new" thing is to make everything very flat. I just upgraded my IOS on my iPhone and the icons are all similarly flat and have a more modern feeling (I guess!). No more shadows or 3-D types of effects.Thinner letters and lines. Actually I find everything easier to read on my phone now. I like it. It will be interesting to watch as other companies make this shift. It reminds me of the simplicity of Swiss style. Nice post!
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