Pepsi vs Coke

I meant to post this after Halloween, but I forgot about it until now. This ad made me laugh in that Coca-Cola only had to change the phrase on the image to make it fall in their favor, which goes to show how important context is when making an ad, especially if you're going to poke fun at your biggest competitor. When you take out the written phrase, the only thing that references Halloween was the fact that it was released close to the holiday. Perhaps if Pepsi added some more Halloween themes in the image, like a jack-o-lantern, skeleton, etc...they wouldn't find themselves in the awkward situation where their own ad was used against them. 

~ Catherine

Update: After googling for a bit, I found out that Cola cola's response was not official and it was probably made by a Coke fan. But still, it's a cleaver and witty response.