So there is the Framer's Market on Springfield Ave., and for the longest time, I thought it said "Farmer's Market". The only difference between the two words is that the r and a are switched. Naturally I glanced and interpreted the sign as a whole to what I'm more familiar with. Does that count as Gestalt psychology? Anyways, I always thought to myself, "What a strange sign for a farmer's market..." It's not like the sign itself is bad or ugly. I like it's simplicity, but for a farmer's market? Probably not the best choice since you don't get the message of fresh produce. Then one day as I was driving by, I looked at the sign a little longer then before and I was like, "Oooooooooooh.......". Turns out it's not a farmer's market, but a FRAMER'S market. Now the design of the sign makes so much more sense. I appreciated their play on words, however does having their business name look like "farmer's market" a good idea? I didn't even register they were framers until about a year after living here, so what if I wanted something framed during that? I would have gone to a different business. Perhaps they mainly cater to people who have been living in the area for a while, so they are familiar with them, or maybe I just don't pay attention enough, which is possible.
~ Catherine
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