Yahoo!

In case you haven't heard, Yahoo! recently revamped their logo. Despite the all the hate, I personally think the design is better than what it was previously. The letters are more simple and uniform, making it look sleek and modern. The two tones of purple also add dimension to them so they don't look as flat. They got rid of those huge slab serifs, but apparently added scalloped edges to represent those serifs. 

After briefly looking up their past logos, it is clear that they did not make many changes to the font they used (other than in 1996, which I don't even know what that is). While perhaps they wanted to keep their roots, it is quite difficult to do in this day and age where everything is constantly being updated. The trend right now for websites, I feel, is to strive for sleekness and simplicity. Take the Google logo for example. The font is quite simple, but the different colors of each letter provides the variation to make it interesting. They even got rid of the letter shadowing a while back, making it more simple. Now compare that to the old Yahoo! logo, with it's letters on different levels and not being even. It seems kind of "goofy" and reflects a trend for logos that has already passed and no longer reflects the trend that is happening now. While it may seem a bit shallow to need to keep up with trend, the tendency is if you don't keep up with change and learn to adapt to it, you will fall behind. 

While Yahoo! still has it's kinks to work out, perhaps having a fresh new change to it's logo is a small step towards the right direction. In terms of logo appearance, I feel they are now more on par with Google, bing, and probably others. And the people who hate it will eventually get used to it and accept it.