I found this along with another car variation in the magazine Lurzer's Archive and thought it was interesting. The whole thing says: "Unfortunately, over 3 million people in France will keep on thinking that this is a poster for A Film with Dragons. Help us make illiteracy the national cause of 2013. Sign the petition of the national agency for the fight against illiteracy in France on illettrisme2013.fr." I just think it was ironic they used a movie poster style ad for an illiteracy awareness message. Obviously, people who cannot read will think it's for a movie since that is literally what it looks like. It is well done because at first glace, it really does look like a movie poster for the Hobbit or something, only when you take the time to read the find print will you see the true message. I highly suggest finding the full size version, it's worth a look. There's also a car, bikini, and mascara version of the same message.
~ Catherine
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