Monday, November 25, 2013

Victorian Blood Book

The following is a very curious and mysterious object, which was included in Evelyn Waugh's collection at the Harry Ransom Center, University of Texas at Austin.



Ok, this post is kind of dark, but nevertheless admirable. There wasn't many details about this on the website, but I'm sure there's some more on wikipedia or something. Basically it's a book from the Victorian times that consists of extremely detailed and elaborate etchings, all dripping in what appears to be blood, but don't worry, it's just india red ink. As I said, it's kind of dark and gruesome, but the images are just hauntingly memorizing with the way they are arranged. At the end of the post, the author said whoever made this might have been the world's first great graphic designer. 

~ Catherine

Sunday, November 17, 2013

Pepsi vs Coke

pepsi vs coke halloween ads Pepsi Vs Coke Halloween Ad: Shots Fired


I meant to post this after Halloween, but I forgot about it until now. This ad made me laugh in that Coca-Cola only had to change the phrase on the image to make it fall in their favor, which goes to show how important context is when making an ad, especially if you're going to poke fun at your biggest competitor. When you take out the written phrase, the only thing that references Halloween was the fact that it was released close to the holiday. Perhaps if Pepsi added some more Halloween themes in the image, like a jack-o-lantern, skeleton, etc...they wouldn't find themselves in the awkward situation where their own ad was used against them. 

~ Catherine

Update: After googling for a bit, I found out that Cola cola's response was not official and it was probably made by a Coke fan. But still, it's a cleaver and witty response. 

Monday, November 11, 2013

Logo Colors

This nifty chart shows the emotions that brands seek to elicit through their logos.

I am surprised that we are not required to take a color theory class for graphic design. For various projects thus far, I found it quite difficult to choose what colors to use and depending on what colors you use, it can either make or break your design. It's so simple and yet so complicated at the same time.  Anyways I found a chart of popular logos divided into color categories and apparently, those colors can convey a certain emotion to the viewer. I'm not sure what the basis of some of these emotions to color are (other than green for nature or health), but it's interesting to see them separated like this. Perhaps if you need to make a logo in the future (I'm looking at you guys who have yet to take Typography I) and are unsure of what colors to use, this might be a good place to start for inspiration.

~ Catherine

Sunday, November 3, 2013

Roundhand Lettering



Watching this guy do lettering is absolutely mesmerizing. I remember that one lady sign painter from the Sign Painters movie said how every time her mentor wrote something, it was magic, and that's the feeling I get when watching this guy. I wonder how long this guy trained for to get to where he is at. Each letter is perfectly placed, all at the perfect angle, an the edges are just so clean and crisp. I also appreciate his comments while he is writing as it gives some insight as to how this is done well.

~ Catherine